ABOUT US

URBAN GRIND

ABOUT US

URBAN GRIND

Welcome to Urban Grind, where we blend the cool vibes of urban living with the grind of pushing your limits to new heights.

We’re not your average fitness center—we are a transformation facility guiding our community to achieve their goals becoming their greatest self. As a hub for holistic wellness, we bridge the gap between mind and body! From killer workouts to personalized coaching, nutritional guidance, and improving mental wellness, we’ve got everything you need to elevate your habits and crush your goals.

At UG, we’re not just about breaking a sweat; the name of our game is breaking through barriers and unlocking your full potential. With an unmatched community reflecting positive energy and pushing boundaries, Urban Grind is a safe space where YOU can be your TRUE, AUTHENTIC SELF while creating a healthier, happier lifestyle.

Join us at Urban Grind and let’s grind together towards a state of sustainable wellness!!!

Welcome to Urban Grind, where we blend the cool vibes of urban living with the grind of pushing your limits to new heights.

We’re not your average fitness center—we are a transformation facility guiding our community to achieve their goals becoming their greatest self. As a hub for holistic wellness, we bridge the gap between mind and body! From killer workouts to personalized coaching, nutritional guidance, and improving mental wellness, we’ve got everything you need to elevate your habits and crush your goals.

At UG, we’re not just about breaking a sweat; the name of our game is breaking through barriers and unlocking your full potential. With an unmatched community reflecting positive energy and pushing boundaries, Urban Grind is a safe space where YOU can be your TRUE, AUTHENTIC SELF while creating a healthier, happier lifestyle.

Join us at Urban Grind and let’s grind together towards a state of sustainable wellness!!!

2329 W Belmont Ave, Chicago, IL 60618, USA

About ug

About Urban Grind | UG Elevate — Our Story, Our Coaches, Our Mission
Our Story

BUILT FROM
EXPERIENCE.

Two co-founders. One shared mission. A community built around the belief that everyone deserves to live their greatest life.

Marion Gipson and Marcus Lucy — Co-Founders of Urban Grind
Where it began

We set out to
solve a problem.

Urban Grind was born from two personal journeys that converged at exactly the right moment. Marcus came from a world where fitness was treated as a transaction — where generic programs, quick fixes, and sales targets took priority over real, lasting transformation. Marion had stepped away from a high-performing corporate career to pursue entrepreneurship and find herself again — carrying a profound grief after losing her father to a system that managed his symptoms for years without ever healing the root cause.

Together, they saw the same gap. Most wellness solutions were treating effects, not causes. Nobody was educating people on how their own body actually worked. Nobody was addressing the metabolism, the mindset, the habits, and the identity together.

So they built Urban Grind to do exactly that.

What started as a physical space in Chicago grew into a fully virtual coaching community that reaches people anywhere, at any stage of their journey. Going virtual freed Urban Grind to serve people nationally, go deeper with every client, and focus entirely on what they are most passionate about — elevating transformations that last by resolving root causes, not managing symptoms.

What we believe

The principles that
guide everything we do.

01
Root Cause Over Symptoms

Most programs manage how you look. We address why your body does what it does — the metabolism, the hormones, the stress response, the habits. Fix the root and the results follow naturally.

02
Education Creates Freedom

When you understand your body, you do not need someone to tell you what to do forever. Our Education Portal exists because knowledge is the tool that never breaks. We build independence, not dependency.

03
The Whole Person

Fitness is a tool — not a destination. We work on the mind, the body, the habits, and the beliefs simultaneously. Because sustainable change only happens when every part of a person is moving in the same direction.

Leadership

The people who
built this.

Urban Grind was built by two people with complementary strengths, a shared vision, and the lived experience to know exactly what transformation actually requires.

Marion Gipson — Co-Founder & CEO of Urban Grind
Co-Founder & CEO
Marion Gipson
Operations, Strategy & Business Development

Marion's path to Urban Grind was not linear — and that is exactly what makes her perspective so valuable. After building a distinguished career in Fortune 500 consulting, leading multi-million dollar client engagements, managing teams across global organizations, and being recognized as MVP at a national consulting firm — she hit a wall that performance reviews and promotions could not fix.

Burnout. The kind that does not resolve with a vacation. And then the loss of her father — someone she believes could still be here today if he had been given tools to heal his body rather than just manage his symptoms.

Those two experiences became the foundation of everything Urban Grind stands for. Marion left corporate America not because she failed at it, but because she finally understood what success was actually supposed to feel like — and she wanted to help others find that too.

Today Marion leads Urban Grind's operations, strategy, business development, and systems. She works with a select group of high-level clients personally, and brings the same precision, accountability, and strategic thinking that defined her corporate career to elevating something she is genuinely passionate about.

MBA, Strategic Management MS, Hospitality Management PMP Certified Six Sigma Green Belt Certified Event Planner Certified Leadership & Management
"I followed the path society told me to follow, excelled at everything I was supposed to — and still did not know who I was. Urban Grind gave me the space to find myself again. A stronger, healthier, happier version. And when I realized I was not the only one struggling, I knew this was the work."
Marcus Lucy — Co-Founder & COO of Urban Grind
Co-Founder & COO
Marcus Lucy
Client Operations, Coaching & Programming

Marcus has wanted to build this his entire life and the path that led him here started with loss. Growing up in a food desert where healthy habits were not the norm, he lost his cousin and mentor at 29 to congestive heart failure. Marcus was 19. That loss shaped everything.

He went on to study Health and Exercise Science, became a personal trainer, and eventually became the number one Personal Training Director at one of the largest national fitness organizations in the country. But what he saw inside that corporate fitness world frustrated him deeply — generic programs, short-term thinking, sales targets prioritized over real client outcomes. The system was treating the effects of an unhealthy lifestyle without ever asking why.

After six years of 16-hour days, Marcus walked away from the corporate structure to do the work the right way. He combined his training expertise with his certification as a life coach and began building the approach that would eventually become Urban Grind — a system focused on sustainable habits, root cause resolution, and whole-person transformation.

Marcus leads all programming, Trainerize platform management, and client coaching at Urban Grind. Every workout, every nutrition framework, every habit protocol that goes into our programs has been designed and refined by him over 25 years of real-world coaching experience.

BS, Health & Exercise Science Fitness Management 25+ Years Fitness Experience Certified Life Coach Motivational Speaker Author
"Growing up in a community where healthy habits were not accessible taught me that this work is bigger than fitness. Urban Grind was built to create an ecosystem that supports every person — no matter where they are in their journey — toward becoming their greatest self."
Our Science Foundation

Coaching rooted in
real science.

Urban Grind's coaching methodologies are developed in partnership with an expert holding advanced degrees in Metabolic Nutrition Science and Functional Kinesiology — someone who has guided thousands of clients to lasting results and earned a reputation as a leader in personalized health and wellness coaching.

This partnership ensures that every program Urban Grind delivers is built on a scientific foundation — not trends, not generic templates, not outdated physiology. Real science, translated into real life.

25+
Years of Experience
1500+
Lives Changed
55+
Education Lessons in our Programs
The Science Behind the Work

Every methodology Urban Grind uses is grounded in evidence-based science applied to real human physiology.

Metabolic Nutrition Science
Functional Kinesiology
Thermo Metabolic Priming
Hormone & Cortisol Optimization
Inflammation & Metabolic Repair
Behavioral Psychology & Habit Science
Our community

You are never
doing this alone.

Urban Grind is a community in the truest sense — clients sharing stories, supporting each other, and reaffirming that they are not the only one on this journey. The coaches facilitate it but the community belongs to the members.

🤝
Real Accountability

Weekly check-ins, coach support, and a community that shows up for you — not just when things are going well, but when life gets real and hard days happen.

💬
Shared Stories

The most powerful part of the Urban Grind community is knowing you are not alone. Clients share their struggles and their wins — and that honesty is what makes transformation possible.

🌱
A Safe Space

Urban Grind has always been a space where people can show up exactly as they are — no judgment, no comparison, no unrealistic standards. Just people doing the real work together.

Monthly Empower Hour

Every month, the full Urban Grind community comes together for a live group session — mindset, motivation, and real conversation. Included in every program. This is where community becomes momentum.

Ready to meet
your coaching team?

A real conversation with an expert coach — about where you are, what has been getting in the way, and how to elevate from where you are.

About ug

About Urban Grind | UG Elevate — Our Story, Our Coaches, Our Mission
Our Story

BUILT FROM
EXPERIENCE.

Two co-founders. One shared mission. A community built around the belief that everyone deserves to live their greatest life.

Marion Gipson and Marcus Lucy — Co-Founders of Urban Grind
Where it began

We set out to
solve a problem.

Urban Grind was born from two personal journeys that converged at exactly the right moment. Marcus came from a world where fitness was treated as a transaction — where generic programs, quick fixes, and sales targets took priority over real, lasting transformation. Marion had stepped away from a high-performing corporate career to pursue entrepreneurship and find herself again — carrying a profound grief after losing her father to a system that managed his symptoms for years without ever healing the root cause.

Together, they saw the same gap. Most wellness solutions were treating effects, not causes. Nobody was educating people on how their own body actually worked. Nobody was addressing the metabolism, the mindset, the habits, and the identity together.

So they built Urban Grind to do exactly that.

What started as a physical space in Chicago grew into a fully virtual coaching community that reaches people anywhere, at any stage of their journey. Going virtual freed Urban Grind to serve people nationally, go deeper with every client, and focus entirely on what they are most passionate about — elevating transformations that last by resolving root causes, not managing symptoms.

What we believe

The principles that
guide everything we do.

01
Root Cause Over Symptoms

Most programs manage how you look. We address why your body does what it does — the metabolism, the hormones, the stress response, the habits. Fix the root and the results follow naturally.

02
Education Creates Freedom

When you understand your body, you do not need someone to tell you what to do forever. Our Education Portal exists because knowledge is the tool that never breaks. We build independence, not dependency.

03
The Whole Person

Fitness is a tool — not a destination. We work on the mind, the body, the habits, and the beliefs simultaneously. Because sustainable change only happens when every part of a person is moving in the same direction.

Leadership

The people who
built this.

Urban Grind was built by two people with complementary strengths, a shared vision, and the lived experience to know exactly what transformation actually requires.

Marion Gipson — Co-Founder & CEO of Urban Grind
Co-Founder & CEO
Marion Gipson
Operations, Strategy & Business Development

Marion's path to Urban Grind was not linear — and that is exactly what makes her perspective so valuable. After building a distinguished career in Fortune 500 consulting, leading multi-million dollar client engagements, managing teams across global organizations, and being recognized as MVP at a national consulting firm — she hit a wall that performance reviews and promotions could not fix.

Burnout. The kind that does not resolve with a vacation. And then the loss of her father — someone she believes could still be here today if he had been given tools to heal his body rather than just manage his symptoms.

Those two experiences became the foundation of everything Urban Grind stands for. Marion left corporate America not because she failed at it, but because she finally understood what success was actually supposed to feel like — and she wanted to help others find that too.

Today Marion leads Urban Grind's operations, strategy, business development, and systems. She works with a select group of high-level clients personally, and brings the same precision, accountability, and strategic thinking that defined her corporate career to elevating something she is genuinely passionate about.

MBA — Strategic Management MS — Hospitality Management BBA — Marketing PMP Certified Six Sigma Green Belt Certified Life Coach Certified Event Planner Certified Leadership & Management
"I followed the path society told me to follow, excelled at everything I was supposed to — and still did not know who I was. Urban Grind gave me the space to find myself again. A stronger, healthier, happier version. And when I realized I was not the only one struggling, I knew this was the work."
Marcus Lucy — Co-Founder & COO of Urban Grind
Co-Founder & COO
Marcus Lucy
Client Operations, Coaching & Programming

Marcus has wanted to build this his entire life and the path that led him here started with loss. Growing up in a food desert where healthy habits were not the norm, he lost his cousin and mentor at 29 to congestive heart failure. Marcus was 19. That loss shaped everything.

He went on to study Health and Exercise Science, became a personal trainer, and eventually became the number one Personal Training Director at one of the largest national fitness organizations in the country. But what he saw inside that corporate fitness world frustrated him deeply — generic programs, short-term thinking, sales targets prioritized over real client outcomes. The system was treating the effects of an unhealthy lifestyle without ever asking why.

After six years of 16-hour days, Marcus walked away from the corporate structure to do the work the right way. He combined his training expertise with his certification as a life coach and began building the approach that would eventually become Urban Grind — a system focused on sustainable habits, root cause resolution, and whole-person transformation.

Marcus leads all programming, Trainerize platform management, and client coaching at Urban Grind. Every workout, every nutrition framework, every habit protocol that goes into our programs has been designed and refined by him over 25 years of real-world coaching experience.

BS — Health & Exercise Science Fitness Management 25 Years Fitness Experience Certified Life Coach Former National Fitness Director Trainerize Certified
"Growing up in a community where healthy habits were not accessible taught me that this work is bigger than fitness. Urban Grind was built to create an ecosystem that supports every person — no matter where they are in their journey — toward becoming their greatest self."
Our Science Foundation

Coaching rooted in
real science.

Urban Grind's coaching methodologies are developed in partnership with an expert holding advanced degrees in Metabolic Nutrition Science and Functional Kinesiology — someone who has guided thousands of clients to lasting results and earned a reputation as a leader in personalized health and wellness coaching.

This partnership ensures that every program Urban Grind delivers is built on a scientific foundation — not trends, not generic templates, not outdated physiology. Real science, translated into real life.

25+
Years of Experience
1500+
Lives Changed
55+
Education Lessons in our Programs
The Science Behind the Work

Every methodology Urban Grind uses is grounded in evidence-based science applied to real human physiology.

Metabolic Nutrition Science
Functional Kinesiology
Thermo Metabolic Priming
Hormone & Cortisol Optimization
Inflammation & Metabolic Repair
Behavioral Psychology & Habit Science
Our community

You are never
doing this alone.

Urban Grind is a community in the truest sense — clients sharing stories, supporting each other, and reaffirming that they are not the only one on this journey. The coaches facilitate it but the community belongs to the members.

🤝
Real Accountability

Weekly check-ins, coach support, and a community that shows up for you — not just when things are going well, but when life gets real and hard days happen.

💬
Shared Stories

The most powerful part of the Urban Grind community is knowing you are not alone. Clients share their struggles and their wins — and that honesty is what makes transformation possible.

🌱
A Safe Space

Urban Grind has always been a space where people can show up exactly as they are — no judgment, no comparison, no unrealistic standards. Just people doing the real work together.

Monthly Empower Hour

Every month, the full Urban Grind community comes together for a live group session — mindset, motivation, and real conversation. Included in every program. This is where community becomes momentum.

Ready to meet
your coaching team?

A real conversation with an expert coach — about where you are, what has been getting in the way, and how to elevate from where you are.

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© 2026 Urban Grind LLC. UG Elevate is a subsidiary of Urban Grind, LLC. All rights reserved.